We roll up our sleeves, unroll our measuring tapes, thread our needles every morning and attempt to achieve the single most important act in our modern life: creating something new under the sun. And I believe that the only way that something trully new and original can be birthed is by channelling it from my experiences and the environment that surrounds me and actualizing it onto canvas.

So my promise to you is that I wont ever take a design off the shelf, slap a سدو pattern on it and call it original or Kuwaiti; I will attempt with every piece to reach for originality every time and bring you an object of fashion that is inherintly both for us and by us.

​​

I believe that fashion, at its core, is the way we choose to present our innerselves to the world; this is how I choose to represent myself.

There is no return no exchange